In the past year, more people are conducting shopping-related searches on their mobile devices.

According to SearchEngineWatch, these searches have grown more than 120% in the last year and are approaching the quantity of searches currently performed on desktop computers. The site also reports that 52% of shoppers plan to use a smartphone for holiday shopping before visiting a store and 82% will consult their phone while in the store.

This underscores the need to make sure your website is mobile responsive and allows users to easily navigate and search for information using their smartphone or tablet. This doesn’t just mean ensuring all information fits, but it also means removing pop-ups, ensuring links and text are large enough, making sure important features are not missing, having a click to call and having an easy method of checking out.

One way to see how your mobile site is doing compared to your desktop version in providing a good user experience is to look at the engagement metrics as reported by your analytics program to assist you in understanding the behavior and needs of your mobile visitors versus desktop visitors.

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