More email recipients are reading email on their mobile devices.
According to Cynthia Price, 54% of recipients choose mobile first and, in 2015, mobile web traffic exceeded desktop traffic for the first time.
To ensure the majority of your recipients are easily able to read and navigate your email, design first for mobile using these four tips:
Design for the smallest screen your readers might use.
Use images to make your email more engaging and easier to read.
Look at content and technology trends and experiment with new ways to entice viewers to read further.
Optimize for mobility rather than just the mobile device.
