Online searchers have become more adept at finding the information they want and need. They are using detailed phrases and asking specific questions. Therefore, it makes sense to optimize content for their search behavior and queries.

That’s why long-tail keywords are so important. Long-tail keywords are targeted and focused rather than singular and generic.

SearchEngineWatch suggests using micro-targeted long-tail expressions to further drive qualified traffic that is ready and willing to buy.

Micro-targeting involves:

  1. Discovering long-tail keywords that share common phrases

  2. Identifying places on your site where these phrases are missing

  3. Adjusting components of your site or content to address these micro-targeted long-tail groups

For more on how to develop a micro-targeting strategy, read Six ways to improve your micro-targeted long-tail keyword strategy

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