Chewy.com sends surprise pet portraits to customers in the ultimate traditional marketing tactic.
An online giant in the pet supply market space, Chewy.com has devised a unique way to augment their digital marketing with traditional techniques, providing something special for customers in the process.
Using some online recon and a little digging on social media, they are able to uncover customer pet photos from which to create above-and-beyond gifts in the form of one-of-a-kind oil paintings to show their appreciation. While it might seem a little creepy or stalkerish, the paintings are great way to make the online giant seem more personal.
Read about the one-of-a-kind oil painting Savoir Faire’s Corey Stulce received from the company and why it’s a great example of digital meets traditional marketing in our blog post.