Your latest Facebook post got a ton of likes. If that was your main goal – congratulations! Chances are, however, there’s a bigger goal, and those likes don’t tell you how close you are to achieving it.
What are your social media marketing goals? If you don’t have a specific answer to that question, you’ll need to come up with some goals before you can accurately measure your progress.
You can track “likes” until the cows come home, but if they aren’t resulting in tangible conversions, leads or other promising user actions, they aren’t going to tell you much at all.
For example, tracking your audience size may be a better metric to measure than the number of likes received on one post. You’ve to check it regularly, though, in order to get a good idea of whether, or how quickly (or slowly), it’s growing.
In addition to tracking likes, you may also want to take a look at dislikes, other reactions, comments, shares, and overall engagement to determine how well (or poorly) your content is improving.
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