You must effectively measure your marketing efforts; but what should you be measuring?
Compared to traditional measurement efforts, the digital world has changed the game of analysis and has made data gathering far easier for marketing practitioners. With so many transactions and interactions occurring online, businesses are able to easily collect large amounts of data about visitors, leads and prospects. Let’s face it big data is big.
To help you navigate the numerous metrics at all levels, we have begun a series of blog posts called Measurement Mondays to help guide you through some of the important metrics you should evaluate to better understand the performance of your blog, website, social media and email marketing.
To see what has already been posted, view the Analytics category of our blog.