There are several wise reasons to rebrand your company — and just as many to consider for why you shouldn’t rebrand.
Just because your company has a new change in upper management is not reason enough for a rebrand. Rebrand actually calls doing things the wrong way a “de-brand.” In its post, Rebrand demonstrates why this could be more damaging than just leaving things alone.
Chances are, you may not need a complete rebranding. Instead, consider refocusing on what’s already working and reworking what needs help.