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There are several wise reasons to rebrand your company — and just as many to consider for why you shouldn’t rebrand.

We pointed out the delicate art of a rebrand in a POI post last year, and we like the advice Rebrand offers in a new article for companies considering a big change in their marketing.

Just because your company has a new change in upper management is not reason enough for a rebrand. Rebrand actually calls doing things the wrong way a “de-brand.” In its post, Rebrand demonstrates why this could be more damaging than just leaving things alone.

Chances are, you may not need a complete rebranding. Instead, consider refocusing on what’s already working and reworking what needs help.

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