Do you know the difference between on-page and off-page SEO? You can’t have one without the other.
Off-page SEO is what occurs off your site. This can include backlinks to your content and the authority of the sites linking to you both of which you don’t have a lot of control of.
On page SEO, on the other hand, is where your strategy begins and includes some of the traditional tactics related to content and keyword terms, meta tags and URL and page structure such as heading tags.
Keyword choice and placement are the two most important factors to succeeding at on-page SEO. Coming up with a strategic list of keywords to use in your content development should be one of your first steps.
Next, you have to put the keywords in the right places, without stuffing them arbitrarily. Any content writer versed in SEO will tell you this can be tricky.
Your URLs and meta tags should also be SEO-friendly, meaning that they should contain keywords as well. And don’t forget to use alt text to describe your photos. Google’s spiders can’t see pictures!
Learn more about on-page SEO strategy in this Wix blog.