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The terms marketing and branding are sometimes confused with one another. So, we thought we’d talk about what’s what.

Yes, there are differences in meaning between the terms marketing and branding, though it isn’t always apparent what those are. Writer Deepanshu Gahlaut describes the biggest difference between the two as this: “branding is strategic while marketing is tactical.”

Branding is the creation of a personality, specific values and other unique characteristics that define who and what your brand is. Marketing, on the other hand, refers to the actions that deliver your brand messaging to potential customers. Without a solid branding strategy, it can be quite difficult to be successful in your marketing efforts.

Another way to look at it is that marketing brings buyers and sellers together, while branding helps keep customers loyal to a company. Marketing helps to initiate sales in the short-term, while branding helps secure long-term customers.

Read the full article, here.

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