During an interview with Sam Hurley about the importance of SEO in digital marketing, he calls SEO the flour in digital marketing. We agree wholeheartedly.
In the article, Hurley states simply that, “SEO isn’t an option – it’s a necessity and it will continue to be, even if Google plugs another 3 or 4 ads into the SERPs. Why? Because people trust organic results more than paid results.”
But that doesn’t mean that it must (or should) be done separately from other digital marketing tactics. In fact, the opposite is true. While organic SEO is a critical component of any successful digital marketing strategy, paid search may be the sugar, or the frosting on the cake (pun intended).
For more information on digital marketing best practices and perfecting the digital marketing cake, read the full post here.