Marketing automation combines strategy, software and tactics to allow businesses to nurture leads and communicate with customers efficiently. While no one piece of software will do everything, there are sophisticated tools that will automate lead generation and nurturing in the top and middle of the funnel.
Marketing automation software combines email, reporting technology and workflows to create and send timely, relevant messages to leads gathered through forms and landing pages. Marketo and Eloqua are probably two of the best known solutions on the market but with starting prices of $1,195 and $2,000 per month respectively, these solutions are made for larger companies needing advanced functionality
Middle market solutions include Hubspot and Pardot, which have lower starting prices but which quickly add up to larger monthly investments depending on the service level needed.
Lower-priced solutions include but are not limited to Act-On, Sharpspring, Hatchbuck and Infusionsoft. With so many options, choosing the right solution can be difficult. We have experience using automation software and can help you make a strategic choice. Contact us to if you’d like help determining your automation needs and options.