Marketing automation refers not just to software but to a combination of software, strategy and tactics to attract, engage and nurture leads. Those tactics play out on different channels including your website and social media.
Tactics include the creation of public-facing elements such as landing pages, thank-you pages , CTAs and email. They can also include more strategic actions that inform the creation of those public-facing elements. These can include creating personas, list segmentation and lead scoring. While there is some complexity involved, take the time to practice each tactic by starting small. As you become more comfortable with each, continue add new tactics and refine those you are already using. Read more about each tactic in our recent post, “An Introduction to Marketing Automation Tactics.”