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Lead nurturing emails as well as triggered emails are integral to your marketing automation strategy. Using the right software to create and send them is key to your email program success.

The past few years has witnessed dramatic growth in content marketing, marketing automation and inbound marketing programs to attract website visitors, increase engagement and turn leads into customers.

Managing and analyzing a robust program comprised of many tactics, including email, often requires the implementation of special software. But choosing the right software to suit  your specific needs and goals can be overwhelming.We’ve created a comparison of some of the leading marketing automation software platforms including act-on, HubSpot and Marketo to help you choose the solution that is right for your business. Download the free comparison today!

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