For many business owners, marketing is a chore, just another thing to tick off their to-do list. It gets relegated to the back burner all too often and seen as more of a nuisance than a necessity. In all fairness, marketing can be a bit tedious. While the evolution of technology (including the Internet) has made many aspects of our lives easier, it has certainly made marketing a bit more complex.
So, what’s the answer?
Marketing automation allows you to set certain aspects of your marketing, such as email campaigns or social media posts, so that they are published or sent without a great deal of your intervention. It is a great solution to the time problem and is used by many marketing teams and business owners. It is also the focus of my e-book Marketing Automation – and it’s available as a FREE download.
Why I Wrote This Book
I wrote Marketing Automation because time and again I would have clients come to me who were struggling with their marketing strategies. They were overwhelmed with the day-to-day tasks involved in running a business and trying to juggle family or personal life on top of it all. By the time they got to me, they were frustrated, burned out, and looking for answers.
In many cases, marketing automation is a logical choice to alleviate some of the pressure. When we worked with them to develop their marketing strategy, we included automating marketing tasks wherever possible. Some of these things could be done with little time investment. Others required more time to set up but alleviated ongoing time pressures. I wrote the book as a primer to help other people get a general sense of this incredible, time saving tool.
What is Marketing Automation Anyway?
Marketing automation goes beyond simply automating tasks. That works for using Hootsuite or Buffer to post on social, but that is just one small part of the equation. Developing email workflows based on an action someone took on your website is more about strategy and analysis of the past behavior of people on your website.
Consider this: Let’s say you’ve got a good or ideal customer who just converted. Now, you can go back through their behavior online and reverse engineer their path to conversion. What did they look at? What emails did they open? What links did they click? What content did they download? What topics were interesting to them?
Once you’ve identified the answers to those questions you can serve them similar relevant content over time using an email workflow and triggers that initiate branching logic for them to head off into one or more pathways. And that is what this book is all about.
When you download Marketing Automation, you’ll find it to be an easy read that gets right to the point. More importantly, you will walk away with a deeper understanding of this marketing practice and may even be able to implement some of the strategies yourself.
Inside you’ll learn:
- What marketing automation is and how it works.
- Common goals of a marketing automation strategy.
- An introduction to marketing automation tactics.
- How to find platforms that support your marketing automation efforts.
Of course, you can always search the Savoir Faire site for answers if you want to know more.
Download Your FREE Copy
Discover how to incorporate marketing automation into your company’s marketing strategy by downloading your FREE copy of the Marketing Automation e-book. There’s no obligation, no catch, just good information that you can start using right away. Click the link and find out how to make your marketing more efficient and effective.