Making an impact and keeping an international audience engaged is anything but easy. Especially when everyone speaks a different language, follows a different culture, and strives for different goals. How can companies keep messaging relevant and inspiring under such circumstances?

Storytelling has always been a crucial part of content marketing, regardless of the product, or what event is being used as a marketing tool. It’s important now, more than ever, that companies have a good story to tell. And the story must be one that resonates with their audience in a way that inspires people to want to be part of what they’re doing.

It’s also important for brands to be careful about who they are associated with, because a bad story can also take down an entire brand, depending on how they handle a particularly sticky situation.

Read Sharpen Digital Marketing Strategies with Key Takeaways from 2016 Rio Olympics, by Shabana Arora for more important takeaways.

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