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Savoir Faire recently produced a print magazine we titled Make Your Marketing Matter, and here’s why we did it:

  • Print media and marketing is still effective for businesses
  • A good part of the team has a print background and a love for print

The magazine is timely yet the articles are not dated. It’s designed as a yearlong guide for small- and medium-size businesses that need a variety of marketing assistance. It’s full of tips and ideas to move the needle on your current marketing efforts with concepts that fit pretty much every budget.

When we assembled the articles in late 2019, we didn’t anticipate the Coronavirus outbreak. That said, this article from the magazine is particularly timely: Don’t Stop Marketing Even in a Recession. Here’s an excerpt:

“There is less marketing noise during a recession because many companies cut back. This makes it easier for your company to reach people. Rebrand or reposition yourself to grow your market. That is what Taco Bell did during the recession in 1989 and 1990. In 1989, Taco Bell introduced a value menu that included 59-cent tacos. The New York Times reported in 1990 that Taco Bell was generating “same store sales growth of 10 to 15 percent annually, high above the industry average of about 2 to 4 percent.” Feeling threatened, McDonald’s introduced its own value menu options and started attacking Taco Bell in ads.”

Other article titles include:

  • Top Reasons Small Businesses Procrastinate Marketing  
  • Finding Money When You Have No Marketing Budget
  • Marketing Data: What To Track and How to Measure
  • The Digital Transformation: How Evolution of Technology Affects Your Business
  • Yes, You Should be Blogging
  • What You Need to Know About Internet Privacy Laws
  • When It’s Time to Partner: Secure Marketing Expertise, Save On Hiring Expenses       
  • How to Be the Best Answer in Google’s Eyes  

We know the print industry has gone through some dramatic changes since the rise of online media in the 2000s, but as we’ve stated in blog posts and Points of Interest, we’ve seen direct mail pieces generate leads for our clients and there’s plenty of anecdotal evidence it’s worked for  other businesses, too. 

According to MarketingProfs, consumers often have a stronger emotional response to physical media than electronic – and spend more time looking at direct mail than digital marketing. We like holding something tangible – like a magazine – in our hands. Plus, fully half of the Savoir Faire team got their start in print media. Content creation, graphic design and producing media is in our bones.

During these “work from home” days, many of us seek an escape from the reality of the pandemic – and homeschooling. While the Make Your Marketing Matter magazine is informative, it’s still “light reading” compared to the news that’s coming at us. Would you like a complimentary copy for yourself? Just send an email to stephanie@savoirfaire-us.com with your mailing address and we’ll get one in the mail to you quickly!

Subscribe to our twice-monthly POIs.

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