Content marketing is important to SEO success and can be used by companies both large and small, especially when targeting local audiences.
Local content marketing avoids trying to position your content in front of broad and geographically diffuse audiences, and among the volumes of published content competing for user attention.
Publishing content relevant to the local area and utilizing geographical locations within long-tail keyword phrases on your website or blog is more effective in attracting a geographically targeted audience. You can also leverage Google search operators and include local search terms in the URL, title or anchors.
For more on local content marketing, read John Leo Weber’s article on SearchEngine Journal, The Guide to Local Content Marketing.