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How can journalism inform your content creation decisions and engagement?

We recently wrote about using songwriting to guide and improve your content writing. Similarly, we can take a peek at journalism and how journalists create and tell stories people want to read.

Brendon Iwamoto discusses some of the journalism concepts he uses to help create great stories.

  1. Be relevant. Make sure you are writing content that is of interest to your particular readers.
  2. Simplify. Avoid the jargon, cut to the chase and make it easy to read.
  3. Use copy, photos and video to tell your story. Individuals consume information in different ways.
  4. Don’t bury the lead. Get to the point.

For more on these and four additional tips, read “8 Journalism Concepts to Drive Better Engagement.

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