How can journalism inform your content creation decisions and engagement?
We recently wrote about using songwriting to guide and improve your content writing. Similarly, we can take a peek at journalism and how journalists create and tell stories people want to read.
Brendon Iwamoto discusses some of the journalism concepts he uses to help create great stories.
- Be relevant. Make sure you are writing content that is of interest to your particular readers.
- Simplify. Avoid the jargon, cut to the chase and make it easy to read.
- Use copy, photos and video to tell your story. Individuals consume information in different ways.
- Don’t bury the lead. Get to the point.
For more on these and four additional tips, read “8 Journalism Concepts to Drive Better Engagement.”