Landing pages are a key element of your inbound marketing or lead generation strategy, which makes optimizing your pages for increased conversions paramount.
Landing pages contain four key elements: a headline, an image, body copy and a form. But don’t be fooled by their simplicity. Creating engaging landing pages that will entice visitors to trade personal information for your offer takes a little more effort than you might think. You have to consider your target audience, their buying journey and their position in the sales funnel. For an overview landing pages marketing strategy, Savoir Faire has created this short guide for reference.