According to research by Kapost reported by eMarketer, nearly four in 10 B2B marketers have said that coming up with ideas for content marketing is difficult. Half said they didn’t have enough ideas to fuel content efforts. Finding ideas doesn’t have to be difficult.You just have to know where to look.
Reaching out to other departments can help tremendously. Ask your sales team what questions they hear repeatedly and write a blog post to answer each question. Crowdsource ideas and content from employees in your production departments. Create contests to motivate employees to generate ideas. These are just a few places to begin looking. Savoir Faire understands how difficult idea generation can be; we can help you with creative content ideas and idea-generation techniques. Listen to Brian Halligan explain in this interview with Stephanie.