A website is a website, right? Wrong. Depending on who you are selling to, the content and design approaches may differ.

While there are general best practices concerning website design, user experience and development, the “best” approach may not always be best for your business. For example, a website for teens versus Gen-Xers may employ different conventions, content strategies and features to accommodate the audience’s sensibilities or capabilities.

The same is true when looking at sites for B2B versus B2C businesses.

Both types of business sites should still be responsive, intuitive, secure and fast. But there are some key differences.

WPMU outlines and describes 7 key differences:

  • Buyer
  • Purpose
  • Design
  • Content
  • CTAs
  • Contact Forms
  • Social Proof

For example, concerning design, WPMU indicates that B2B sites typically use safer color, layout and font choices within a more minimal design while B2C sites include large, eye-catching imagery, creative typography, color and movement.

For more on how B2B and B2C sites differ for each of these categories, read “Designing B2B and B2C Websites: A Breakdown of the Differences

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