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Jump jump

by | Aug 3, 2018 | Content Marketing | 0 comments

Not exactly the words of 90s rap duo Kris Kross, but Facebook will make you jump jump…through hoops to opt out of data collection.

You’d think with all the congressional hearings, data breaches, GDPR regulation,  and increased privacy concerns of its users, Facebook would make it easy to opt-out of data collection and to lock down personal information. But Facebook survives on revenue generated through various partnerships and ad sales that rely on the hyper-specific targeting Facebook provides through user profile data or use data. Thus, it’s not in their best interest to allow a user to lock down their account.

Try as we might, third-party integrations and Facebook data transfer makes this difficult and Facebook requires you to jump through some hoops.

According to FastCompany, you can accept Facebook’s latest policies in four clicks. But if you want to opt out of data sharing for ads or adjust other settings, you need eight extra clicks and will see at least six extra text messages to read.

This kind of user friction and user experience is designed to dissuade users from making changes, opting-out or acting contrary to any of their goals. And it should be avoided. You shouldn’t have to trick your users into buying your product or staying on your email list.

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