Marketing automation actually sounds a lot more complicated and fancy than it actually is. Take it from Jeff Bullas.
Marketing automation is all about working smarter, not harder. It’s the concept of taking effort that you’ve already put into creating content for a variety of different online platforms, and automating the process of sharing it with others.
Jeff Bullas gives us some great info how he built his successful marketing automation program in An Insight Into My Digital Marketing Automation Machine, where he shares his secrets, failures, and successes with using different methods of marketing automation.
He tells us how he used social media to boost website traffic, and how automating social can help to increase website visits over time. He then goes on to define what he believes to be the three main fundamentals of marketing: “Search, social and email.”
If you’re curious about building a marketing automation program, you should read the full article, here.