Businesses are getting some great results from email marketing. Check out these stats for proof.
If you’re wondering whether email marketing is worth the money, statistics say it is. According to the Direct Marketing Association, “For every $1 you spend on email marketing, you can expect an average return of $38.” If that’s not convincing enough, read on.
People rely on email to communicate. Marketing Sherpa says “72 percent of consumers prefer email as their source of business communication.” We’re not talking about inter-office emails here.
Finally, if you don’t think people like receiving promotional emails, you’re wrong: “61 percent of consumers enjoy receiving promotional emails weekly.” As long as you aren’t sending daily (or hourly) promotional emails, your customers actually do want hear from you.
Read additional stats and facts in Constant Contact’s blog.