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There are lots of ways to waste time or cut into your productivity. Blogging is not necessarily one of them.

Blogging may be the last thing on the mind of an entrepreneur, business owner or marketing professional with a million things on his/her to-do list. It’s a time consuming undertaking and doesn’t necessarily produce immediate results and concrete return on investment. But, there are a number of reasons why blogging is important.

For example, blogging and writing helps you explore topics related to your business and to shape your ideas and views as well as to refine your thought process. Getting it down “on paper” solidifies what you know and can help you define or refine your brand, your vision or your services.

Blogging can also help you build an audience, position you as an expert and nurture ideas. For more on each of these, read “5 Reasons Every Entrepreneur Should Start Blogging” by Shlomi Nissan for FastCompany.

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