Does your website design support inbound marketing strategies? Here a few things to look for.
Does your navigation assist your customers? While your navigation is meant to be user-friendly and relatively simple, it also functions as a map and guide for users to know what to do next. If it’s too simple, customers may be left guessing what to do next.
Next, take a look at the functionality of your web pages. Do all of your pages load quickly, and are they all designed responsively for all types of devices? Better make sure they do before you begin implementing inbound strategies.
And don’t forget your blog. Its placement is almost as important as the relevancy of the content you share, so think carefully about where it will live, and don’t forget to post regularly.
For a full list of ways to get your website ready for inbound, check out this blog by Dechay Watts.