Measuring the performance of your content is important to understanding how effective it is. Knowing what to measure, however, is sometimes a challenge.
If you’re going to spend time and energy developing and executing a content program, it’s worthwhile to know whether that content is effective or not. The first thing to do is to understand what your content assets are supposed to be doing, and then measure them against that. Different types of content are intended to accomplish different goals, and may be developed for different stages of the buyer’s journey. Ideally, you should be able to measure a visitor’s progression from one buying stage to the next and know what content drives the best lead conversion. Learn more about this from this Content Marketing Institute post.