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Is 2017 the “Year of Video Marketing?”

by | Last updated Dec 6, 2021 | Published on Mar 1, 2017 | Content Marketing | 0 comments

If you’re considering investing in video marketing this year, here are some stats to reinforce why it might be a worthwhile investment.

Video marketing has been increasing in popularity for some time. It’s been happening slowly, but the statistics are notable.

  • According to Hubspot, “63% of businesses are now using video, compared to 61% this time last year.”
  • Businesses are also claiming that video marketing results in valuable ROI. The percentage of marketers who felt this way went from 76% to 83% over the past year.
  • Customers are digging video. “84% said that they’d been convinced to make a purchase after watching a brand’s video.” And 91% say they’ve watched an explainer video.

Video marketing is also expanding to additional platforms, with current trends including Facebook Live, Snapchat, Instagram video, 360 video, and virtual reality, to name just a few.  Real the full state of video marketing here.

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