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Interactive content, such as online quizzes, can inflate metrics, but if done right, can also increase engagement.

In 2014, 8 Buzzfeed quizzes, such as “can we guess your age,” were shared over 36 million times. And it’s most popular quiz, “What city should you actually live in,” was viewed over 20 million times.

This kind of virality is a very convincing reason for marketers to try interactive content, including quizzes, assessments, configurators and games, among other content types.

For more examples of each, how to create interactive content for every stage of the funnel, and what you should consider before implementing interactive content, read “Interactive Content: The Good, Bad, and Wicked Cool.”

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