With an impressive number of users and an advertising platform powered by Facebook, it makes sense for businesses to consider using Instagram.
Instagram ranks among the top social media platforms with 500 million monthly users, 300+ million daily users and 4.2 billion likes daily.
As it turns out, Instagram users are two and a half times more likely to click on ads. Plus, user engagement with brands is ten times as high as on Facebook, with engagement per post having grown at a rate of 53% year-over-year.
With stats like this, brands are taking notice and creating accounts. Though that’s not to say Instagram is right for every business.
For more stats highlighting why your business should consider Instagram as part of a social media strategy, check out Buzzoid’s stat-packed infographic.