Hubspot surveyed and collected information from a combination of 4,500 marketing and sales professionals worldwide, and organized the results into: The 2016 State of Inbound Report.
We recommend reading the full report for further insight into the state of inbound marketing and why you really should be doing it, like, yesterday.
Here are a few insights:
“Inbound organizations are 4X as likely to be effective.” This means that marketing and sales professionals who have employed inbound marketing are seeing significant results.
“Inbound organizations with an [Service Level Agreement] SLA are over 5X as likely to be effective.” This insight proves that when marketing and sales are aligned (using an SLA), the success rate tends to be much higher.
“1/3 of marketers think outbound marketing tactics are overrated.” The data supports this, revealing that “outbound marketing teams have more trouble proving ROI, securing budget, and training their team compared to their inbound counterparts.”
Read the full article here.