Coming up with content ideas can make your brain ache. Taking a dive into your Google Analytics can help you conjure some ideas based on topics or keywords that already perform well for you — or may spark ideas for some brand-new content.
This Search Engine Journal piece walks you through a number of ways to utilize analytics for content, including looking at titles of posts/pages that are generating conversions or looking for common words/phrases and topics.
You can also take a peek at content that used to perform well but has dropped off in rankings. This may indicate an opportunity to refresh some content on a specific topic.