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Coming up with content ideas can make your brain ache. Taking a dive into your Google Analytics can help you conjure some ideas based on topics or keywords that already perform well for you — or may spark ideas for some brand-new content.

This Search Engine Journal piece walks you through a number of ways to utilize analytics for content, including looking at titles of posts/pages that are generating conversions or looking for common words/phrases and topics.

You can also take a peek  at content that used to perform well but has dropped off in rankings. This may indicate an opportunity to refresh some content on a specific topic.

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