HydroComp, Inc. of Durham, N.H. Makes Waves with $75,000 Prize

by | Sep 5, 2018 | Adventures in Marketing | 0 comments

For Immediate Release
Contact: Stephanie McLaughlin at or 617-899-2856

MANCHESTER, N.H. – After all the votes were tallied, Savoir Faire Marketing/Communications is thrilled to announce HydroComp, Inc. of Durham, New Hampshire, is the winner of one year of free marketing services. The prize is valued at $75,000.

This summer, Savoir Faire hosted a contest for New Hampshire for-profit businesses to win a year of marketing services. Representatives of companies submitted entries, which were narrowed to five finalists by Savoir Faire. Then, the public voting took place in August 2018, with HydroComp emerging as the winner.

“We’re ready to make waves with HydroComp!” Stephanie McLaughlin, Principal at Savoir Faire, said. “We were excited to see so many fans of these five businesses come out to support them with votes. In the end, though, HydroComp was the clear winner.”

HydroComp, Inc. creates software products for maritime vehicle designers, which are tested and supported by a team of experienced engineers who demonstrate reliable, detailed driven results. Designers use the tools to confidently conduct technical calculations to reduce carbon footprints, protect marine mammals and operate efficiently.

“For ship design with a ‘porpoise’ in mind, the overall impact of a more-sustainable shipping industry resonates around the world and throughout all of our lives. HydroComp’s goals include fuel-efficient transit, quiet waterways with reduced emissions, and the implementation of emerging technologies,” Liz McCrary, Marketing Communications Manager of HydroComp said.

HydroComp has been in business for 34 years, but the company is looking to enhance their brand for a bold marketing re-launch.

“While the team members at HydroComp are masters at their crafts, they need help marketing themselves to cast a wider net,” Stephanie McLaughlin said.

“As a small technology-to-market company, free marketing services to reboot our image would allow us to focus funding on software development,” McCrary said. “There is an opportunity right now for us to stand out in the industry, and with Savoir Faire, I know our message would spread.”

The year of free marketing will commence on Monday, October 1, 2018. From there, Savoir Faire will help HydroComp solve challenges with the development and implementation of a smart, strategic marketing program.

Savoir Faire approaches complex marketing challenges using a three-step process, starting with Discovery, where they learn about the company, its business goals and competitors, along with opportunities in the marketplace. From there, a marketing strategy is built and implemented in the next two phases.

The first part of the strategy is to Build the Machine. This is where the digital framework of a marketing program is built (or rebuilt). That could include a website, marketing automation or inbound marketing system, along with social media or email.

The second piece of the strategy is implemented with Run the Machine. This is when an ongoing program is executed, measured and analyzed, and continuous improvements are made based on results and data.

About Savoir Faire
Savoir Faire is an integrated marketing firm that sits at the crossroads of traditional and digital marketing, with an adventurous spirit when it comes to evolving disciplines. The firm works with business owners or other decision makers who may be overwhelmed with all the things they could be doing to market their businesses but frustrated about choosing the right things – the ones that will make a difference in their bottom line. Savoir Faire offers services in web development, digital marketing, traditional marketing and inbound marketing. To learn more about Savoir Faire, visit our website, follow us on Twitter, or become a fan on Facebook.

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