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Still haven’t implemented HTTPS on your website? It could affect your credibility.

Google has been pushing for HTTPS everywhere for some time and has even adjusted their browser, Google Chrome, to display a not-secure warning for sites that have not implemented an SSL certificate.

Unfortunately, that “not secure” message or warning has a huge impact on users. A recent UK survey found that 50% of website users have a bad reaction to seeing a “not secure” warning in the browser’s address bar. Additionally, Search Engine Land reports that not only does it affect a user’s opinion of the website, it affects the opinion of the brand as a whole.

Read more about the survey.

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