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How’d you get that email address?

by | Mar 7, 2018 | Email Marketing & Automation | 0 comments

Growing your email marketing list by getting people to opt-in to receive emails from your company can be a challenging endeavor.

It’s understandable that you might want to purchase a list or use a list provided to you by some other organization. However, the people on these lists didn’t necessarily sign up to receive your emails. Not only does that mean that they are likely low-quality additions, it’s possible you are violating CAN-SPAM laws or the terms of use of your email service provider.

For example, a person who signs up to attend an event isn’t necessarily signing up to receive your newsletter. It’s OK to follow up with that person on a transactional basis related to the event (registration confirmation, payment receipts, thank you messages, etc) but it’s not ok to subscribe that user to your regular mailing list.

Mailchimp has a great list of example scenarios and the reasoning behind a list’s acceptability and level of compliance to typical terms of use.

We also wrote a blog post that has a few ideas for growing your list without buying email addresses.

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