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So, you’re about to start the best blog ever, but have just discovered that you actually have no idea what you’re doing. Luckily, you are not the first to attempt this bold adventure.

Just because you’ve read hundreds, or maybe even thousands of blogs, it doesn’t make you an expert on how to write content that gets the results you want.

There’s a ton of advice out there about what makes for compelling content vs. topics and formats that will undoubtedly make your audience fall asleep mid sentence. Some of it is terrible, but some of it is actually worth reading.

Expert blogger, Jeff Bullas, pretty much hits the nail on the head when he says, “The pace of life is intense and people prefer reading (or better yet, watching) something entertaining.”

Knowing who to listen in the world of blogging is half the battle. Read Jeff’s full post for some great tips on how to create content that entertains and inspires your target audience, and keeps them coming back for more.

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