But why would you want to avoid the Noid? It’s time to get nostalgic for comforting things: pizza in under 30 minutes, silly brand mascots and good, ol’ fashioned storytelling! We’ve spun 6 yarns for you, all right here, so you can glimpse them as quickly as you knock over a set of dominos.

Are you ready for a CRM?

Customer relationship management (CRM) software is a valuable tool for a wide variety of businesses, but CRMs can be expensive and complex to implement.

A well-built CRM holds valuable business data for your sales and marketing teams as well as your C-suite. Customization to suit your business or processes will improve the efficiency and effectiveness of your CRM – and teams. 

However, the CRM needs to make sense for those who use it every day. If your team isn’t updating the CRM with accurate data or updating the CRM in the way it’s designed, it’s ultimately a useless tool.

Savoir Faire offers CRM implementation, training and management for small- and medium-sized businesses because we know this important tool can be a cumbersome undertaking to get rolling.

Our latest blog post details the many reasons to implement a CRM – and some best practices for before, during and after implementation.

Your 2021 Top 10

There are too many reasons to list that we want to see 2020 in the rearview mirror, but putting this year behind us also means looking ahead to 2021, and what a new year will bring – on social media!

For good or bad, social media is front and center in a year with both a pandemic and a historical presidential election. Digital Information World just published some predictions from social front line soothsayers on the Top 10 trends we should be mindful of next year:

1: Your customers are more aware of social issues – and how your brand communicates about them.

2: Social channels will be more rigorous on flagging disinformation in news-related posts.

3: Facebook, Instagram and Twitter – the biggest social channels – will adapt fastest to a “new normal.”

4: Podcasts will continue to grow, as will opportunities to market to an audiophile audience.

5: Almost a third of social media users define themselves as “gamers,” so look for more game-oriented social channel content.

6: (Not a new trend) Personal conversations and interactions will help drive sales.

7: We wax nostalgic during troubling times, so look for some old-school comebacks.

8: Love ‘em or hate ‘em, look for more meme-like messaging.

9: Most consumers will seek community, contactless, cleanliness and compassion.

10: Mixing marketing content with apps like Snapchat and TikTok will grow.

Grief and loss at work

Collective grief is something we share in 2020, and likely into 2021, too. Hopefully, you haven’t had to experience the death of a co-worker. It’s not something discussed at onboarding (hopefully).

But, it happens, of course, and it’s something many managers may be not fully equipped to handle. We think this piece from the Harvard Business Review is worth a look, as it offers some important lessons on this subject.

Be authentic with your team: Society often rushes us through the grief process. Sometimes just the opposite is appropriate. There’s no shame in authentic emotion coming forward, so offer a space for your team to express themselves openly.

Your plan may not be everyone’s plan: Prepare yourself for the unexpected. The family of the deceased may not act the way you expect, and there’s no right or wrong way for them to act. Be flexible but reasonable with their requests.

Find a way to honor the deceased: Getting together for a 5K run for cancer or other types of communal gatherings for someone may not be possible today, and if that’s what your team feels is the best type of tribute, consider putting the event on the back burner until you get a better sense of what gathering will look like in 2021.

The same old story

What’s next? These days, that’s a question we ask ourselves, our colleagues, family and friends. Those of us in marketing and sales also ask, what’s next for content? How do we approach the coming year when it comes to our storytelling?

A new blog post from Think with Google reminds us that core storytelling principles don’t change even when everything else seems to be pivoting. The most enriching stories root in truth and easily connect the uniqueness of a brand harmoniously.

The post asks us to answer these questions:

  • Do we know our brand purpose?
  • Are we activating it to its full potential for today?
  • Are we utilizing our time, people and budgets in the smartest ways?
  • Are we fully living out our values internally and externally?
  • Are we connecting meaningfully with consumers?

If you’re struggling to answer those questions, evaluate your past content for possible answers. How is your existing content helpful to people? How does it speak the plain, honest truth? One of our favorite challenges at Savoir Faire is the storytelling process, because it’s both a science and an art. 

If you feel like your core storytelling methods are off-point or off-brand and need to find their way back to what makes you unique, we’re happy to talk about it with you in a call.

Where’s that invisibility cloak?

Harry Potter learned a lot of lessons during those seven books, and now a small retailer is learning a hard lesson: remain true to your brand. AdAge digs into some wizard-wear controversy in this article. 

MeUndies planned a Harry Potter-themed line of undergarments with Warner Bros. in 2018, and it just launched, which demonstrates the time it takes from inception to delivery. In that time, the Potter franchise has taken some heat due to anti-transgender social commentary from Potter creator J.K. Rowling.

MeUndies’ brand is known for its inclusivity and use of LGBTQ models in its promotions. A big part of MeUndies’ core following is Gen Z and Millennials, generations that often speak out in favor of trans rights. Those customers aren’t staying silent with this launch.

“I don’t care how soft their socks and bras are, they can’t preach inclusivity and then give money to people speaking out against it,” one Tweeter posted.

The company’s response was pulling the line – its biggest for the year – would have been financially devastating. But going forward with the Potter-themed skivvies may prove to be just as devastating to MeUndies.

Nostalgia marketing

Scanning the brightly colored packaging of snack foods on the Stop and Shop 90s Throwback page, my eyes stopped on a box of sugary cereal that I couldn’t eat today if I wanted to. But, I can get the catchphrase stuck in my head like an earworm: “Cah-oooookie Crisp!”

Flashing back to happier, perhaps simpler times makes us feel better, so it’s no surprise that we’re getting a taste of the ‘90s literally, via this processed food stuffs throwback.

There’s Fruit Gushers, Lunchables, Teddy Grahams, Sunny D – all part of a balanced meal, if you tend to tilt the scale towards processed foods and sugar.

Chips Ahoy recently brought back its cookie-bodied mascot, Chip, and described him as a “loveable optimist” in a press release. That makes sense, as many consumers seek comfort where they can find it these days.

I, for one, would like to see a return of the pizza mascots, so I can continue to “Avoid the Noid,” repeat Little Ceasar’s catchphrase, “Pizza! Pizza!”, and chill out with Chuck E. Cheese.

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