Content marketing has become integral to business success but how do you produce content if you hate to write?
For someone who doesn’t feel comfortable writing, writing blog posts on a regular basis (or even just one blog post), can be difficult and anxiety-laden.
The blank screen stares at you; the blinking cursor daring you to type something… anything; the writing and rewriting (and rewriting) in an attempt to make the post interesting, informative and accessible.
But the truth is, blog posts are not doctoral dissertations or even, as Joe Flaherty of Contently.com wrote, term papers.
Read Mr. Flaherty’s post to learn how some content marketers have used toys, puppets and cereal boxes instead of the written word.