Brian Halligan reflects on the evolution of inbound marketing, particularly a decline in initially-easy-to-achieve results many businesses had seen.
Inbound marketing is no longer revolutionary. Reaping the benefits has become more difficult in an increasing customer- and content-focused marketing environment.
However, according to Hubspot CEO, Brian Halligan, it’s still possible to make gains with an inbound approach to attracting leads and prospects despite the crowded landscape.
As inbound marketing simply becomes marketing and outbound marketing becomes more like inbound, Halligan reflects on where the inbound movement began and where it is now.
Two key points:
- Inbound still takes patience
- Quality will outweigh quantity as Google gets smarter
Learn more from Marketing Land in “HubSpot CEO Brian Halligan reflects on the evolution of inbound marketing.”