Content marketers sometimes struggle to find time to write and publish content to their own platforms. Despite this, and though it may seem counter-intuitive, adding guest blogging to your content strategy can help you reach your audience and build trust and credibility.
Guests posts are written by your company and published on third-party sites where your target audiences can find them and get to know you via a trusted source.
These posts are just as carefully crafted as those for your own website and are published to carefully selected sites. As Kelsey Meyer states, “We’re not talking about spam-like 300-word blog posts written by your SEO agency and submitted to 500 different ‘blogs.’”
Guest posts serve two purposes:
- Increase brand awareness
- Build trust and credibility
Learn how to get started with guest blogging in Ms. Meyer’s post “How to Integrate Guest Blogging Into Your Content Marketing Strategy.”