Typos, spelling mistakes, incorrect case or tense, improper heterographs and other grammatical errors can hurt your business.
Bad grammar really gets on some people’s nerves. They take the rules very seriously. And even for those whose blood doesn’t boil when you use “your” instead of “you’re,” you can appear unprofessional or uneducated when you make basic grammatical mistakes, correctable with a little extra attention to detail and proofreading. Demonstrating carelessness in your grammar can make people wonder where else you may be careless, and whether that extends to your services or your products.
Grammatical errors can also completely change your marketing message. They might make for hilarious memes, but when they affect your bottom line, the humor quickly disappears.
Grammarly did an interesting study that found a possible correlation between market share and grammar, pointing out that Coke, which has a greater market share than Pepsi, also has fewer errors in their social media posts. Learn more about their “Battle of the Brands” and why grammar matters from Grammarly.