Unless you are Seth Godin, you should be writing longer blog posts.
In the early days of blogging, marketers and content creators focused on churning out posts. It didn’t matter what was written so long as something was being published on a regular basis. Posts ranging from 250 to 500 words were not uncommon.
Now, however, in order to please Google and readers, content must be strategic, high-quality and closer to 2000 words. In fact, a post of this length takes the average reader 7 minutes to consume, which according Medium is is optimal for attracting reader attention. This also corresponds to other studies showing, on average, the top 10 Google search results for most searches is around 2000 words, further supporting longer content for improved organic traffic.
Learn more about optimal blog post lengths as well as word and character counts for other content types from Hubspot.