Technology has enabled marketers to more easily execute their digital marketing plans. However, the digital marketing landscape requires an ever growing number of resources to reach potential customers online using ever-changing methods and best practices.
From strategy to implementation, marketing professionals are often responsible for a number of tasks including persona development, lead nurturing, segmentation, content creation, social media publishing and analytics.
While there are various tools and techniques to help manage these, getting help from an outside agency can be an effective way to meet demands and deadlines.
Steve Olenski, in an article for Forbes, outlines several reasons why an outside digital marketing agency makes sense.