What makes visitors convert? Or, perhaps the better question is: what keeps them from converting? Let’s take a look at how to get the best results from your lead generation efforts.
When a visitor gets to your site, it should be clear what you want them to do next through visual cues and calls to action.
Unfortunately, your visitor might not be ready to act as you want, or worse, might react negatively to your choice of CTA text or lead generation tactics.
The types of call-to-actions and content you provide should coincide with what the visitors themselves are trying to accomplish. If someone is just trying to learn about your products and services, a CTA that says, “Buy Now” isn’t likely to get them to click.
That’s not to say that you should avoid CTAs altogether. Instead, look at ways to make them more noticeable and effective.
What your CTA says matters, but so does where it it is placed. There’s actually a pattern to how we read web pages, and if your CTA isn’t within the likely path of a user’s eye, it’s going to be much less effective.
For more information on CTA placement as well as other ways to increase your conversion rates, read “5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates” from the Moz blog.