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Now that the General Data Protection Regulation (GDPR) is in effect, commentary about what’s true and what isn’t is running rampant. Here are some answers.

Snopes has likely gotten thousands of hits as businesses are frantically trying to sort through myths and truths relating to GDPR now being in effect in the European Union.

Some things about GDPR compliance are absolutely true. For example, pre-selected tick boxes for opting in are no longer an option. New or existing contacts have to actively click or opt-in. Litmus has provided a list of ways to be compliant when emailing customers or prospects in the EU.

The biggest myth — or certainly the most-confusing aspect of the new law — is that all of your existing subscribers must re-consent or re-subscribe to your content. AWeber Communications has helped debunk that and other myths. If you are able to prove subscriber consent, sending future emails without getting them to re-subscribe should not be an issue.

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