Transactional emails, sent to users based on actions they take such as making a purchase, are a great opportunity for establishing a relationship.
Chances are over the holidays you picked up some new email addresses from online shoppers. Remember, the people behind these email addresses haven’t necessarily opted in to continue receiving emails. Sure, you can send transactional emails (new order confirmations, shipping updates and account creation emails) but you’ll need to do a few things to ensure they sign up to keep hearing from you.
With eight times the open and engagement rates of promotional or other marketing emails, transactional emails offer marketers an opportunity to develop a relationship with customers.
By blending both transaction-related content and marketing-related content, such as helpful information and links to your subscribe form, you can entice users to choose to receive communications in the future beyond purchase or account management emails.
Learn more about branding your transactional emails and including marketing information to increase trust and email conversions in our blog post.
