Social media is changing. Facebook and others are encouraging users to utilize more private messaging and closed groups, creating more intimate communications in light of privacy concerns.

According to Ryan Holmes for Forbes, Mark Zuckerberg likened this change as a move from a “town hall” where users broadcast messages publicly to a “living room” where one-to-one or small group conversations take place.

These changes will ultimately have an effect on how publishers reach users, organically or through advertising. While this transition may be slow, there are steps businesses can take to prepare.

  • Learn about messaging and how it can be used as a customer-service channel
  • Give users a way to opt-in to receiving messages while demonstrating an understanding of their privacy concerns
  • Begin using AI so that individualized communications can scale

For more information in each of these, read “The Rules Of Social Media Just Changed. Here’s How To Keep Up.”