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You’ve heard of newsjacking, where you put out a press release or some social media campaign that uses a hot news story to capture interest. Yesterday, we tried a topical twist we called “weatherjacking,” in honor of a wild tropical weather pattern blowing through the Northeast. Between thunder and lightning flashing and booming most of the day and the bouts of torrential downpour, we thought creating a little something fun would be just the thing for a stormy Thursday afternoon. What do you think?

Calculate your distance from lightning
Calculate your distance from lightning

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