Many first impressions of your company start with your website.
Buyers are researching online, trying to find the best product or services to solve their problems. Often, before ever meeting you or seeing you, they see your website.
And unfortunately, it only takes a few seconds for a visitor to form an opinion of your site and you as a result. While site design will have the greatest impact on whether a visitor stays or bounces, there are things you can do beyond the design to convey trust and credibility.
Once a user decides to stay, good design goes beyond how a site looks. It’s also about how it functions, the language used and the messages conveyed.
Learn what you can do to help your site make a good impression in our post “First Impressions Count: How your website conveys trust and credibility.”