Feel the burn … melt away | Points of Interest August 13

by | Aug 12, 2020 | Mixed Content | 0 comments

The topics of this week’s issue include data privacy, project management and work-from-home burnout. That alone can raise your stress level. BUT, we’ve included some plans within these tidbits to lighten your load and illuminate some light bulbs in your noggin.

Pandemic privacy

With consumer concern over data privacy high, it makes good business sense to have a privacy policy in place. If you’re wondering where to begin, we can start the conversation with you about how to be protected and how to protect your customers’ data.

Even the pandemic cannot keep the demand for data privacy protection at bay. Nine out of 10 Americans say businesses and the government hold the responsibility for data protection, according to a new survey from KPMG.

The California Consumer Privacy Act of 2018 (CCPA) grants privacy rights to residents of California, and those rights extend to Californians purchasing online services or products from businesses outside of California.

That same majority of Americans surveyed believe data protection and privacy rights of the CCPA should be extended to all U.S. citizens, including the right to delete personal data, and the right to know how their data is being used. While you may not do business in California today, it’s time to have a privacy plan in the works. Our recent blog post offers reasons why – and where to get started.

Meet the Marketing Monsters

The Project Manager Monster throws wrenches into the works, breaking down the flow of progress within a working system. Often, the monster at companies is not having someone dedicated to the very important task of managing the course of a project from inception to completion.

Why? Many times the individual designated as the project manager also wears many other hats, and the project manages to get off track. At Savoir Faire, we’re thrilled to welcome our new project manager, Lucy, who’s already adept at taming the Project Manager Monster when it rears its head at Savoir Faire.

If there’s one thing the Project Manager Monster despises, it’s productivity.

One of the most important digital tools we use is a project management tool called Asana. There are a variety of project management tools to choose from, depending on what makes sense for your team.

Automatic meeting schedulers, time tracking tools and workflow tools are also great options to help you manage digital productivity (and keep that blasted PMM at bay)! This post includes some inner-office productivity tips, too.

Covert keywords

Google’s always thinking, and its algorithm ranks each of your pages for keywords it surmises are relevant to your content. You can see those keywords via the free Google Search Console.

Content Marketing Institute (CMI) has a great, new post that offers a (relatively simple) step-by-step process for accessing your keyword rankings, and what to do with them once you know what they are. The piece includes a strategy on analyzing all of this new information and how to utilize it in existing or new content.

For example, the piece goes into detail on your Google Search Console’s overview page, which shows performance. The tabs within performance include:

  • Queries: Your ranking keywords
  • Pages: A comprehensive list of pages on your site
  • Countries: Origin of visitors to your site
  • Device: What people are using to access your site (desktop, phone)
  • Search appearance: Your pages’ inclusion in elements like rich snippets and accelerated mobile platforms

Yes, it’s a lot of information, which is why we dig this CMI post that tells you what to do with all that data.

Rapid rebranding

Rebranding an established company often takes at least a year to go through the full process – and sometimes longer. That timeframe isn’t available to the Washington Redskins, currently going through a branding overhaul, to replace its outdated namesake and offensive imagery of Native Americans.

A new name hasn’t been announced, but Forbes details the process of rebranding the team before the 2020-21 football season kicks off. Graphic designer Todd Radom has worked on sports team rebranding, including the Washington Nationals, and he said teams that move locations often have to move quickly through a rebranding process. He thinks having a new image for the team this year is still a possibility.

He said the rebranding process should include some past equity that longtime supporters of the brand will recognize, such as the color scheme. The Redskins’ colors are not part of what is considered offensive.

“You want to get this thing right because it’s something you’re building for a hundred years, hopefully,” Radom said.

The fans aren’t the only ones who will sport or utilize a team’s logo, so he also says take all stakeholders of this branding image into consideration when making a big update like this.

Covid communicating

Meaningful customer communication is important for almost every brand, but with consumer sensitivity levels extremely high during the pandemic, it’s especially important to offer your customers and prospects a connection that’s honest, serious and relevant.

Convince and Convert shares some tactics for communication during Covid in a new article. Share how your brand is coping and helping customers in a blog post on your site. Here’s are some tips for how to effectively share that message:

  • Don’t ignore reality; address the pandemic’s effects head on
  • Celebrate those who support your company’s local community
  • Tread carefully when taking a humorous approach
  • Create positive energy by offering messages of hope

Feeling the burn(out)?

The separation of work and home has disappeared for many of us – and for who knows how long?

After almost six months of working from home, many people feel burnt out. Reality blurs the lines of personal and professional time and responsibilities. Forbes offers some tactics for dealing with that work-from-home stress.

For example, recreate a commute even if you don’t have one. Take a walk or find an activity to break up that time between getting ready (shower, breakfast) and actually getting to your work tasks.

Find a way that works for you to work with and not against your mental exhaustion, such as keeping a to-do list of things as they pop into your mind. Write them down, knowing they’re captured, and let them escape your head until you have the time to do them.

Savoir Faire is about to go back to the office, and we’ve felt the weirdness that has come with full-time working from home. Some of the things that have helped decrease our stress level include:

  • Maintaining a regular sleep schedule.
  • Taking breaks from the news (all of it!).
  • Moving. Even if you don’t have time for a full workout, take a 10-minute walk.

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